Bud Light / GIF Booth
As part of the Bud Light Summer Concert Series in Chicago, I created a cutting-edge bullet time GIF booth. Concertgoers could step inside the booth, where a ring of cameras captured them from multiple angles, creating dynamic, “frozen moment” GIFs. Fans could instantly share their immersive, slow-motion GIFs on social media, amplifying the concert experience and giving Bud Light a fun, interactive way to engage with attendees throughout the series.
Bud Light / AR Facepaint
For Bud Light's NFL partnership, I led the team at Float to develop an augmented reality (AR) facepaint app that brought fans closer to the game. The app allowed users to virtually apply their favorite team's facepaint using their phone's camera. With a variety of team colors and designs to choose from, fans could share their game-day spirit on social media or with friends. The AR experience not only enhanced fan engagement but also created a unique, interactive way for Bud Light to strengthen its connection with NFL supporters.
Micelob Ultra / Social Mosaic
As an official sponsor of the New York Marathon, Michelob Ultra (a sister brand to Bud Light) wanted to do something unique with their presence. In the three days leading up to the race, participants were encouraged to take selfies around New York, tagging #liveultra on Instagram. These images were then collected to form a mosaic, which gradually came together in the main hall, building excitement and celebrating the marathon's kickoff.
Bud Light / Fitting Room
Deployed during the Bud Light Music Series in Los Angeles, Atlanta, and New York, the virtual fitting room was a large screen interactive experience where users could virtually try on merch to win.