HP Closed Loop Recycling.

HP (Hewlett Packard) aimed to spotlight their innovative global closed-loop ink cartridge recycling program. I spearheaded the creative vision for this project, orchestrating every detail from script and storyboard development to a dynamic two-day shoot. I managed the entire process, including production, editing, music, and final color grading, to bring this impactful video to life. Launched across social media and online platforms, the video sparked a 63% increase in participation in the cartridge recycling program compared to the previous year.