The Jordan Standard | Experiential / Event

An interactive trialling experience for the launch of the Air Jordan XXX. Players compete in a series of drills to see how they compare to Michael Jordan himself. Designed and built in collaboration with Nike and AKQA. Debuted at NBA All-Star Weekend at the Jordan Flagship store in Toroto, the experience was so popular it was rolled out in flagship stores in Brooklyn, Los Angeles, Chicago, and Hong Kong.